Campaign Guidance - Greece
Greece – Guidance and Regulations
Please ensure that you review the Regulator Website: www.eett.gr, so that you are familiar with the regulatory requirements in Greece.
Campaign
The landing page must have the following elements visible, without expanding or scrolling down the page.
- The service name
- Whether it is a subscription
- The cost of the service and the frequency, e.g. €27.48 per month
- The opt-out details, clear instructions on how to do this
- Recommended wording for the button on the MSISDN entry page: Συνέχεια
- Our company name as the shortcode owner, including postal address and customer care phone line.
- In order to cover this requirement, the following text needs to be added in a spot that will be visible by all consumers without expanding or scrolling down the page (e.g. top of the page), for example:
GR:ΣΥΝΔΡΟΜΗΤΙΚΗ ΥΠΗΡΕΣΙΑ [Service name]: Χρέωση Υπηρεσίας €27.48 / μήνα (12SMS/μήνα, €2.29/ληφθέν SMS), Διαγραφή: στείλε STOP ΣΤΟ [Short code], txtNation, 15 Billacombe Road, Plymouth, Devon, United Kingdom, PL9 7HX . Υποστήριξη: {insert support details}. Όλες οι τιμές περιλαμβάνουν ΦΠΑ 24%. Στις τιμές περιλαμβάνεται επίσης τέλος συνδρομητών κινητής τηλεφωνίας υπέρ του Δημοσίου: 10% επί του μηνιαίου λογαριασμού προ ΦΠΑ. Συνδρομητές ηλικίας 15 έως 29 ετών μπορούν να αιτηθούν την εξαίρεσή τους από την εφαρμογή του τέλους στο https://mobilefees.gov.gr. <More terms link>
EN: SUBSCRIPTION SERVICE [Service name]: Service Fee €27.48 / month (12SMS/month, €2.29/SMS received), Delete: send STOP TO [Short code], txtNation, 15 Billacombe Road, Plymouth, Devon, United Kingdom, PL9 7HX . Support: {insert support details}. All prices include 24% VAT. The prices also include a mobile telephony subscriber fee in favor of the State: 10% of the monthly bill before VAT. Subscribers aged 15 to 29 can request to be exempted from the application of the fee at https://mobilefees.gov.gr.
Since design constraints sometimes make this tricky (including on mobile-targeted designs), we strongly suggest putting the phrase above at the top of the page. It can also be part of a graphic near the top of the page, as long as it's easily readable and visible without scrolling. The "<More terms link>" should scroll down to the disclaimer terms mentioned below. If there is a separate terms page, you must have a separate link in the disclaimer terms.
- The following phrase needs to be added to your landing page disclaimer terms. It can be anywhere in the terms, but since it talks about extra fees you may want to place it close to the price within the footer. (This line is already included in the text displayed above).
GR: Όλες οι τιμές περιλαμβάνουν ΦΠΑ 24%. Στις τιμές περιλαμβάνεται επίσης τέλος συνδρομητών κινητής τηλεφωνίας υπέρ του Δημοσίου: 10% επί του μηνιαίου λογαριασμού προ ΦΠΑ. Συνδρομητές ηλικίας 15 έως 29 ετών μπορούν να αιτηθούν την εξαίρεσή τους από την εφαρμογή του τέλους στο https://mobilefees.gov.gr.
EN: All prices include 24% VAT. The prices also include a mobile telephony subscriber fee in favor of the State: 10% of the monthly bill before VAT. Subscribers aged 15 to 29 can request to be exempt from the application of the fee at https://mobilefees.gov.gr.
The Landing page must:
- Show sufficiently the subscription service's recurring/ongoing provided content/benefit.
- Not confuse the user into thinking they will win something just by entering (competition).
- Not confuse a single download / action with joining a subscription.
- Not require the user to join/subscribe to get results of questions.
- If it has teaser questions:
- Any wrong answer must clearly indicate to the user that it's wrong and not allow the consumer to proceed until they select the correct one.
- The right answer, when selected, must clearly indicate to the user that it was correct.
- The user must not get the idea that they must subscribe in order to receive the answers.
- The service must have an unchecked tick box in the MSISDN or PIN entry form, that is required to be checked, with the following text next to it:
GR: Έχω λάβει γνώση των όρων χρήσης και αποδέχομαι να ενεργοποιήσω την συνδρομητική υπηρεσία {service name}.€27.48 ανά μήνα
EN: I have read the terms of use and accept to activate the {service name} service. €27.48 per month
- Optionally have a working link to further/general terms and conditions page
Please note that the service must not automate any part of the user's opt in, including pre-filling the MSISDN, the PIN or replying to any messages on the consumers behalf.
Disclaimer / Footer Terms
The landing page disclaimer terms must be visible, at least the first 2 lines without the user having to scroll to view them. They must include:
- Details on how the charging is done by receiving messages from all applicable short codes and how there is a cost for each message
- The user must be the owner of device or have the permission from the bill payer
- Extra carrier charges may apply
- Explain downscaling possibility
- Confirm the subscription frequency, e.g. weekly / monthly
- If applicable, explain prize entries and any draws that users will take part in for competitions
- If the service is only available for a limited period
- Include the full details of the partner, company and Shortcode provider
- Include the customer care info, phone line and optional email
Example of Disclaimer Terms for a Subscription Service
GR: Η υπηρεσία {SERVICE NAME & DESCRIPTION OF SERVICE} Όταν γίνεται η εγγραφή σε αυτή την υπηρεσία και λαμβάνετε δωρεάν μήνυμα το οποίο αποστέλλεται στο κινητό σας τηλέφωνο και περιέχει όλες τις πληροφορίες των υπηρεσιών, αναγνωρίζετε και συμφωνείτε ότι θα είστε συνδρομητές της υπηρεσίας {SERVICE NAME}. Χρέωση με κάθε λήψη sms από τα {short code}. Το κόστος της υπηρεσίας είναι €27.48 ανά μήνα και η χρέωση γίνεται με 12 γραπτά μηνύματα από το {short code} (€2.29 ανά μήνυμα). Ενδέχεται κάποια από τα μηνύματα από το {short code} να αντικατασταθούν με έως 4 μηνύματα το καθένα από το {short code} (€0.57 / SMS). Σε κάθε περίπτωση το συνολικό κόστος της υπηρεσίας δε θα ξεπερνάει τα €27.48 ανά μήνα. Όλες οι τιμές συμπεριλαμβάνουν 24% Φ.Π.Α.. Θα λαμβάνετε χρεώσιμα μηνύματα με διαδικτυακό σύνδεσμο προς περιεχόμενο για κινητά. Η σύνδεση με το internet μπορεί να επιφέρει πρόσθετες χρεώσεις, για τις οποίες μπορείτε να συμβουλευτείτε τον πάροχο κινητής τηλεφωνίας σας. Αν θέλετε να σταματήσετε αυτή την υπηρεσία, μπορείτε να το κάνετε στέλνοντας ένα μήνυμα με τη φράση STOP [KEYWORD] στο {short code}. Για συμμετοχή στην υπηρεσία μας, πρέπει να είστε ο ιδιοκτήτης της συσκευής που χρησιμοποιείται και να είστε πάνω από την ηλικία των 18 ετών ή να έχετε την άδεια αυτού που πληρώνει τον λογαριασμό. Όλα τα προβαλλόμενα εμπορικά σήματα και λογότυπα ανήκουν στους αντίστοιχους ιδιοκτήτες τους. Πάροχος Περιεχομένου/Διαφημιστικής Προώθησης: {PARTNER COMPANY NAME AND POSTAL ADDRESS}. Πάροχος Σύντομου Κωδικού: txtNation, 15 Billacombe Road, Plymouth, Devon, United Kingdom, PL9 7HX . H txtNation είναι τηλεπικοινωνιακός/τεχνικός πάροχος και δεν φέρει ουδεμία ευθύνη για την υπηρεσία και το περιεχόμενό της. Για οτιδήποτε αφορά την υπηρεσία υπεύθυνη είναι αποκλειστικά η διοργανώτρια εταιρεία {PARTNER NAME} που την προσφέρει.Εξυπηρέτηση πελατών: {customer care helpline number} ή {customer care email}
EN: The {SERVICE NAME & DESCRIPTION OF SERVICE} service When you register for this service and receive a free message sent to your mobile phone containing all the service information, you acknowledge and agree that you will be a subscriber to the {SERVICE NAME} service. Charge with every sms download from {short code}. The cost of the service is €27.48 per month and billing is done with 12 text messages from {short code} (€2.29 per message). Some of the messages from {short code} may be replaced with up to 4 messages each from {short code} (€0.57 / SMS). In any case, the total cost of the service will not exceed €27.48 per month. All prices include 24% VAT. You will receive billable messages with web link to mobile content. Connecting to the internet may incur additional charges, for which you can consult your mobile operator. If you want to stop this service, you can do so by sending a message with the phrase STOP [KEYWORD] to {short code}. To participate in our service, you must be the owner of the device being used and be over the age of 18 or have the permission of the bill payer. All trademarks and logos displayed belong to their respective owners. Content/Promotion Provider: {PARTNER COMPANY NAME AND POSTAL ADDRESS}. Shortcode Provider: txtNation, 15 Billacombe Road, Plymouth, Devon, United Kingdom, PL9 7HX . txtNation is a telecommunication/technical provider and bears no responsibility for the service and its content. For everything regarding the service, the organizing company {PARTNER NAME} that offers it is solely responsible. Customer service: {customer care helpline number} or {customer care email}
Please note - You must not attempt to send zero rated or billable messages to users during the "unsociable hours" of 23:30 and 7:00.
Message Flow
All messages sent to the consumer must be in the local language – Greek. The messages should include the service name and contact details. The content message must include the service name and how to access the content, for example via a unique URL.
Double opt-in
- GR: ΣΤΕΙΛΕ: ΟΚ {keyword} ΣΤΟ {short code} (ΔΩΡΕΑΝ SMS) ΓΙΑ ΕΠΙΒΕΒΑΙΩΣΗ. {Service name} {customer care helpline number} TXTNATION ΧΡEΩΣΗ:2.29Ex3SMS = 6.87/ΕΒΔ. H 2.29Εx 12SMS =27.48Ε/MHNA ΣΥΝ ΤΕΛΗ ΚΙΝ
- EN: SEND: OK {keyword} TO {short code} (FREE SMS) FOR CONFIRMATION. {Service name} {customer care helpline number} TXTNATION CHARGE:2.29Ex3SMS = 6.87/EBD. H 2.29Εx 12SMS = 27.48 Ε/MHNA PLUS MOBILE FEES
Welcome
- GR: ΚΑΛΩΣΗΛΘΕΣ ΣΤΗ xxxxxxxxx! ΧΡEΩΣΗ:2.29EΥΡΩx3SMS=6.87EΥΡΩ/ΕΒΔ TYXON ΤΕΛΗ ΚΙΝΗΤΗΣ ΔΙΑΓΡ: KEYWORD STOP ΣΤΟ [Short code] ΣΥΝΔΡΟΜΗΤΙΚΗ ΥΠΗΡΕΣΙΑ
- EN: WELCOME TO xxxxxxxxx! CHARGE: 2.29EUROx3SMS = 6.87EURO / EVD TYXON MOBILE FEES Cancel: Keyword STOP to [Short code] Subscription Service
Billed
As you will be sending multiple billed messages (3), you need to make them different, so that the consumer understands that all messages are required. For example;
- Message 1 - GR: {Service name} ΑΠΟΛΑΥΣΤΙΚΟ ΚΑΙ ΔΙΑΣΚΕΔΑΣΤΙΚΟ ΠΕΡΙΕΧΟΜΕΝΟ ΒΡΙΣΚΕΤΑΙ ΤΩΡΑ ΣΤΗ ΔΙΑΘΕΣΗ ΣΟΥ. ΚΑΝΕ ΚΛΙΚ ΣΤΟ xxxxxxxx
- Message 2 - GR: {Service name}. ΚΑΝΕ ΚΛΙΚ ΣΤΟ xxxxxxxx
- Message 3 - GR: ΚΑΝΕ ΚΛΙΚ ΣΤΟ xxxxxxxx. {Service name} {Could also include customer care details}
Please ensure that you include the service name and content link (if applicable) in each message.
Reminder - This must be sent once a month:
- EN example (must be Greek) - {Service name}. This subscription service costs {insert cost per week or message price and frequency}. To cancel send the word STOP to {short code}. Support: {Insert your customer service number}.
STOP confirmation
- GR: Έχετε διαγραφεί από τη συνδρομή SMS {service name}
Customer care / Refund Policy
All service providers must have a detailed customer care process and refund policy in place.
You need to ensure that a process is in place for consumers to gain help should they require it, along with a refund policy for those that require one or are eligible for a refund.
This will be discussed in detail, to ensure that our customer care team can resolve any queries that are received from the networks or regulator.
Question? Speak with our Compliance Team for any advice for this or any other market.